
User Interface and User Experience
PBHS Collaborator
Customers criticized the application's complicated processes, clunky navigation, and the unintuitive layout. I redesigned the processes to be quicker and guided, leading and assisting the user in their workflow. I modernized their design and navigation, thoughtfully organizing elements based on how users employ system. These changes appeased many members and swayed them from leaving to competitors and saved them over $100,000 in loss of revenue.